Occupations/11-2011.00
Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Usually a four-year bachelor’s degree.
AI automation risk
44%
Mixed exposure
Human characteristics
63%
Strong human-characteristic mix
Task orientation
42%
Mixed exposure
A day in this job
- Mostly routine
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Task
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Task
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
The tasks we can read here lean routine. That sits next to the AI risk rank — it is not a forecast that the job disappears.
Core tasks
- 01Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- 02Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- 03Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- 04Coordinate with the media to disseminate advertising.
- 05Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- 06Plan and execute advertising policies and strategies for organizations.
Model drivers (O*NET 1–5)
- Repeating same tasks2.70
- Degree of automation2.01
- Time sitting4.33
- Originality (ability)3.75
- Conflict situations3.15
- Hands-on objects/tools2.07
- Outdoors / weather2.46
- Disease exposure1.03
- Decision freedom4.04
Top abilities
- Oral Expression4.25
- Written Comprehension4.00
- Speech Clarity4.00
- Oral Comprehension4.00
- Written Expression3.88
- Speech Recognition3.88
- Deductive Reasoning3.88
- Originality3.75
Essential skills
- Reading Comprehension3.75
- Active Listening4.12
- Writing3.75
- Speaking4.00
- Mathematics3.00
- Science1.62
- Critical Thinking4.00
- Active Learning3.25
- Learning Strategies3.00
- Monitoring3.25
CIP matches
Schools offering related programs
12 of 67 shown
Earnings are College Scorecard medians for that program, 1 and 2 years after completion. A dash means the Department suppressed the cell or the campus is not in the field file.
| Institution | Program | Tuition | Admit | Grad 6-yr | Earnings |
|---|---|---|---|---|---|
Georgetown University Washington, DC · Private nonprofit | Public Relations, Advertising, and Applied Communication 09.0900 | $65,400 | 12% | 95% | 1 yr $75,795 2 yr $73,272 Master's · CIP 09.09 |
City Colleges of Chicago-Wilbur Wright College Chicago, IL · Public | Public Relations, Advertising, and Applied Communication 09.0900 | $4,600 | 100% | 27% | 1 yr $70,776 2 yr $87,754 Master's · CIP 09.09 |
Northeastern University Boston, MA · Private nonprofit | Marketing/Marketing Management, General 52.1401 | $63,200 | 7% | 91% | 1 yr $60,226 2 yr $63,005 Bachelor's · CIP 52.14 |
Lincoln College of Technology-Indianapolis Indianapolis, IN · Private for-profit | Marketing/Marketing Management, General 52.1401 | $18,600 | 100% | 64% | 1 yr $58,221 2 yr $52,107 Bachelor's · CIP 52.14 |
Boston University Boston, MA · Private nonprofit | Public Relations, Advertising, and Applied Communication 09.0900 | $65,200 | 14% | 89% | 1 yr $55,383 2 yr $58,479 Master's · CIP 09.09 |
Ohio State University-Main Campus Columbus, OH · Public | Marketing/Marketing Management, General 52.1401 | $12,800 | 53% | 83% | 1 yr $52,107 2 yr $48,477 Bachelor's · CIP 52.14 |
Howard University Washington, DC · Private nonprofit | Public Relations, Advertising, and Applied Communication 09.0900 | $33,200 | 53% | 65% | 1 yr $51,273 2 yr $52,107 Bachelor's · CIP 09.09 |
Purdue University-Main Campus West Lafayette, IN · Public | Marketing/Marketing Management, General 52.1401 | $10,000 | 53% | 83% | 1 yr $51,273 2 yr — Bachelor's · CIP 52.14 |
North Carolina State University at Raleigh Raleigh, NC · Public | Public Relations, Advertising, and Applied Communication 09.0900 | $9,200 | 47% | 84% | 1 yr $50,231 2 yr — Master's · CIP 09.09 |
University of Massachusetts-Amherst Amherst, MA · Public | Marketing/Marketing Management, General 52.1401 | $17,400 | 64% | 83% | 1 yr $50,082 2 yr $47,260 Bachelor's · CIP 52.14 |
University of Minnesota-Duluth Duluth, MN · Public | Marketing/Marketing Management, General 52.1401 | $14,100 | 81% | 71% | 1 yr $49,752 2 yr $50,231 Bachelor's · CIP 52.14 |
San Jose State University San Jose, CA · Public | Public Relations, Advertising, and Applied Communication 09.0900 | $8,200 | 77% | 71% | 1 yr $49,019 2 yr $41,379 Bachelor's · CIP 09.09 |