Occupations/11-2021.00

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Bachelor’s

Usually a four-year bachelor’s degree.

AI automation risk

49%

Mixed exposure

Human characteristics

61%

Balanced human and task mix

Task orientation

33%

More resilient

A day in this job

Mostly human
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Task
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Task
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

The tasks we can read here lean on people, judgment, or hands-on work. The AI risk number is still this job’s rank against other occupations.

Core tasks

01Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
02Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
03Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
04Develop pricing strategies, balancing firm objectives and customer satisfaction.
05Compile lists describing product or service offerings.
06Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Model drivers (O*NET 1–5)

Repeating same tasks2.78
Degree of automation2.10
Time sitting4.36
Originality (ability)3.62
Conflict situations3.18
Hands-on objects/tools2.31
Outdoors / weather1.38
Disease exposure1.07
Decision freedom4.42

Top abilities

Written Comprehension4.00
Oral Expression4.00
Oral Comprehension4.00
Written Expression3.88
Deductive Reasoning3.88
Speech Clarity3.75
Inductive Reasoning3.75
Fluency of Ideas3.75

Essential skills

Reading Comprehension3.88
Active Listening3.88
Writing3.25
Speaking3.88
Mathematics2.75
Science1.75
Critical Thinking3.88
Active Learning3.88
Learning Strategies3.12
Monitoring3.75

CIP matches

19.0203Consumer Merchandising/Retailing Management19.0905Apparel and Textile Marketing Management51.2011Pharmaceutical Marketing and Management52.1401Marketing/Marketing Management, General52.1402Marketing Research52.1403International Marketing52.1404Digital Marketing52.1499Marketing, Other52.1910Hospitality and Recreation Marketing Operations

Schools offering related programs

12 of 73 shown

Earnings are College Scorecard medians for that program, 1 and 2 years after completion. A dash means the Department suppressed the cell or the campus is not in the field file.

Institution	Program	Tuition	Admit	Grad 6-yr	Earnings
University of North Carolina at Chapel Hill Chapel Hill, NC · Public	Pharmaceutical Marketing and Management 51.2011	$9,000	17%	91%	1 yr $135,393 2 yr — Master's · CIP 51.20
Texas A & M University-College Station College Station, TX · Public	Pharmaceutical Marketing and Management 51.2011	$13,200	63%	83%	1 yr $126,504 2 yr $134,726 Professional · CIP 51.20
University of Kansas Lawrence, KS · Public	Pharmaceutical Marketing and Management 51.2011	$11,400	88%	67%	1 yr $118,252 2 yr $119,061 Professional · CIP 51.20
University of Arizona Tucson, AZ · Public	Pharmaceutical Marketing and Management 51.2011	$13,200	87%	66%	1 yr $117,457 2 yr $117,473 Professional · CIP 51.20
University at Buffalo Buffalo, NY · Public	Pharmaceutical Marketing and Management 51.2011	$10,700	70%	76%	1 yr $112,469 2 yr $104,510 Professional · CIP 51.20
Lincoln College of Technology-Indianapolis Indianapolis, IN · Private for-profit	Pharmaceutical Marketing and Management 51.2011	$18,600	100%	64%	1 yr $105,306 2 yr $115,339 Doctoral · CIP 51.20
Community College of Philadelphia Philadelphia, PA · Public	Pharmaceutical Marketing and Management 51.2011	$5,200	100%	21%	1 yr $102,919 2 yr $108,012 Professional · CIP 51.20
University of Southern California Los Angeles, CA · Private nonprofit	Pharmaceutical Marketing and Management 51.2011	$68,200	12%	92%	1 yr $98,974 2 yr $100,849 Master's · CIP 51.20
University of Michigan-Ann Arbor Ann Arbor, MI · Public	Pharmaceutical Marketing and Management 51.2011	$17,700	18%	93%	1 yr $92,277 2 yr $97,071 Professional · CIP 51.20
Boston University Boston, MA · Private nonprofit	Marketing/Marketing Management, General 52.1401	$65,200	14%	89%	1 yr $75,889 2 yr $82,440 Master's · CIP 52.14
Georgetown University Washington, DC · Private nonprofit	Marketing/Marketing Management, General 52.1401	$65,400	12%	95%	1 yr $66,821 2 yr $64,121 Bachelor's · CIP 52.14
University of Florida Gainesville, FL · Public	Pharmaceutical Marketing and Management 51.2011	$6,400	23%	89%	1 yr $65,927 2 yr $69,897 Master's · CIP 51.20