Occupations/13-1161.01

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Bachelor’s

Usually a four-year bachelor’s degree.

AI automation risk

71%

Higher automation risk

Human characteristics

26%

Fewer uniquely human demands

Task orientation

32%

More resilient

A day in this job

Task
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
Task
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
Task
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

These are core tasks from O*NET. The wording didn’t clearly split routine from human, so they are listed without that label.

Core tasks

01Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
02Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
03Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
04Participate in the development or implementation of online marketing strategy.
05Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
06Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.

Model drivers (O*NET 1–5)

Repeating same tasks2.83
Degree of automation2.17
Time sitting4.87
Originality (ability)3.25
Conflict situations2.35
Hands-on objects/tools2.13
Outdoors / weather1.04
Disease exposure1.00
Decision freedom4.26

Top abilities

Written Comprehension4.00
Oral Expression4.00
Oral Comprehension4.00
Written Expression3.88
Problem Sensitivity3.88
Fluency of Ideas3.88
Deductive Reasoning3.88
Speech Recognition3.75

Essential skills

Reading Comprehension3.88
Active Listening3.75
Writing3.50
Speaking3.62
Mathematics2.75
Science1.25
Critical Thinking3.75
Active Learning3.75
Learning Strategies2.88
Monitoring3.38

CIP matches

19.0203Consumer Merchandising/Retailing Management19.0905Apparel and Textile Marketing Management30.7102Business Analytics45.0602Applied Economics52.1401Marketing/Marketing Management, General52.1402Marketing Research52.1403International Marketing52.1404Digital Marketing52.1499Marketing, Other52.1904Apparel and Accessories Marketing Operations52.1905Tourism and Travel Services Marketing Operations52.1906Tourism Promotion Operations52.1907Vehicle and Vehicle Parts and Accessories Marketing Operations52.1908Business and Personal/Financial Services Marketing Operations52.1909Special Products Marketing Operations52.1910Hospitality and Recreation Marketing Operations

Schools offering related programs

12 of 88 shown

Earnings are College Scorecard medians for that program, 1 and 2 years after completion. A dash means the Department suppressed the cell or the campus is not in the field file.

Institution	Program	Tuition	Admit	Grad 6-yr	Earnings
Massachusetts Institute of Technology Cambridge, MA · Private nonprofit	Applied Economics 45.0602	$60,100	4%	96%	1 yr $81,333 2 yr $78,971 Bachelor's · CIP 45.06
University of California-Los Angeles Los Angeles, CA · Public	Applied Economics 45.0602	$13,800	9%	92%	1 yr $73,321 2 yr $70,379 Bachelor's · CIP 45.06
Columbia University in the City of New York New York, NY · Private nonprofit	Applied Economics 45.0602	$68,200	4%	96%	1 yr $72,710 2 yr $79,419 Bachelor's · CIP 45.06
City Colleges of Chicago-Wilbur Wright College Chicago, IL · Public	Applied Economics 45.0602	$4,600	100%	27%	1 yr $70,545 2 yr $73,035 Bachelor's · CIP 45.06
Georgetown University Washington, DC · Private nonprofit	Applied Economics 45.0602	$65,400	12%	95%	1 yr $68,858 2 yr $74,702 Bachelor's · CIP 45.06
Northeastern University Boston, MA · Private nonprofit	Applied Economics 45.0602	$63,200	7%	91%	1 yr $68,643 2 yr $69,069 Bachelor's · CIP 45.06
Stanford University Stanford, CA · Private nonprofit	Applied Economics 45.0602	$62,400	4%	96%	1 yr $67,660 2 yr $85,391 Bachelor's · CIP 45.06
University of Michigan-Ann Arbor Ann Arbor, MI · Public	Applied Economics 45.0602	$17,700	18%	93%	1 yr $64,647 2 yr $61,829 Bachelor's · CIP 45.06
Metropolitan State University St. Paul, MN · Public	Applied Economics 45.0602	$9,600	82%	48%	1 yr $63,005 2 yr — Bachelor's · CIP 45.06
New York University New York, NY · Private nonprofit	Applied Economics 45.0602	$60,400	12%	88%	1 yr $60,728 2 yr $59,904 Bachelor's · CIP 45.06
Carleton College Northfield, MN · Private nonprofit	Applied Economics 45.0602	$65,400	17%	94%	1 yr $58,943 2 yr — Bachelor's · CIP 45.06
St Olaf College Northfield, MN · Private nonprofit	Applied Economics 45.0602	$56,400	56%	88%	1 yr $58,943 2 yr $52,107 Bachelor's · CIP 45.06