Occupations/13-1199.06

Online Merchants

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Bachelor’s

Usually a four-year bachelor’s degree.

AI automation risk

73%

Higher automation risk

Human characteristics

42%

Balanced human and task mix

Task orientation

54%

Mixed exposure

A day in this job

  • Mostly routine

    Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.

  • Mostly routine

    Create, manage, or automate orders or invoices, using order management or invoicing software.

  • Task

    Receive and process payments from customers, using electronic transaction services.

The tasks we can read here lean routine. That sits next to the AI risk rank — it is not a forecast that the job disappears.

Core tasks

  1. 01Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
  2. 02Receive and process payments from customers, using electronic transaction services.
  3. 03Create, manage, or automate orders or invoices, using order management or invoicing software.
  4. 04Deliver e-mail confirmation of completed transactions and shipment.
  5. 05Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
  6. 06Purchase new or used items from online or physical sources for resale via retail or auction Web site.

Model drivers (O*NET 1–5)

  • Repeating same tasks3.44
  • Degree of automation2.66
  • Time sitting4.21
  • Originality (ability)2.75
  • Conflict situations2.92
  • Hands-on objects/tools2.13
  • Outdoors / weather1.55
  • Disease exposure1.00
  • Decision freedom4.60

Top abilities

  • Written Comprehension3.75
  • Written Expression3.50
  • Problem Sensitivity3.50
  • Oral Expression3.50
  • Speech Recognition3.38
  • Speech Clarity3.38
  • Oral Comprehension3.38
  • Near Vision3.38

Essential skills

  • Reading Comprehension3.62
  • Active Listening3.50
  • Writing3.38
  • Speaking3.50
  • Mathematics3.00
  • Science1.25
  • Critical Thinking3.50
  • Active Learning2.88
  • Learning Strategies2.38
  • Monitoring3.12

CIP matches

52.0201Business Administration and Management, General52.0208E-Commerce/Electronic Commerce52.0499Business Operations Support and Secretarial Services, Other52.0904Hotel/Motel Administration/Management52.1101International Business/Trade/Commerce

Schools offering related programs

12 of 87 shown

Earnings are College Scorecard medians for that program, 1 and 2 years after completion. A dash means the Department suppressed the cell or the campus is not in the field file.

InstitutionProgramTuitionAdmitGrad 6-yrEarnings

Stanford University

Stanford, CA · Private nonprofit

Business Administration and Management, General

52.0201

$62,4004%96%

1 yr $166,516

2 yr $163,337

Master's · CIP 52.02

Columbia University in the City of New York

New York, NY · Private nonprofit

Business Administration and Management, General

52.0201

$68,2004%96%

1 yr $166,356

2 yr $170,426

Master's · CIP 52.02

City Colleges of Chicago-Wilbur Wright College

Chicago, IL · Public

Business Administration and Management, General

52.0201

$4,600100%27%

1 yr $160,423

2 yr $189,565

Master's · CIP 52.02

University of California-San Diego

La Jolla, CA · Public

Business Administration and Management, General

52.0201

$15,20024%87%

1 yr $150,453

2 yr $143,744

Master's · CIP 52.02

New York University

New York, NY · Private nonprofit

Business Administration and Management, General

52.0201

$60,40012%88%

1 yr $150,006

2 yr $145,543

Master's · CIP 52.02

Howard University

Washington, DC · Private nonprofit

Business Administration and Management, General

52.0201

$33,20053%65%

1 yr $112,701

2 yr $114,046

Master's · CIP 52.02

Massachusetts Institute of Technology

Cambridge, MA · Private nonprofit

Business Administration and Management, General

52.0201

$60,1004%96%

1 yr $88,639

2 yr $96,183

Master's · CIP 52.02

University of Michigan-Ann Arbor

Ann Arbor, MI · Public

Business Administration and Management, General

52.0201

$17,70018%93%

1 yr $87,942

2 yr $83,177

Bachelor's · CIP 52.02

University of North Carolina at Chapel Hill

Chapel Hill, NC · Public

Business Administration and Management, General

52.0201

$9,00017%91%

1 yr $76,041

2 yr $73,823

Bachelor's · CIP 52.02

University of California-Los Angeles

Los Angeles, CA · Public

Business Administration and Management, General

52.0201

$13,8009%92%

1 yr $73,549

2 yr $81,456

Bachelor's · CIP 52.02

Emory University

Atlanta, GA · Private nonprofit

Business Administration and Management, General

52.0201

$60,80011%91%

1 yr $73,112

2 yr $77,283

Bachelor's · CIP 52.02

Georgetown University

Washington, DC · Private nonprofit

Business Administration and Management, General

52.0201

$65,40012%95%

1 yr $67,660

2 yr $69,338

Bachelor's · CIP 52.02