Occupations/27-3031.00
Public Relations Specialists
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Usually a four-year bachelor’s degree.
AI automation risk
43%
Mixed exposure
Human characteristics
55%
Balanced human and task mix
Task orientation
31%
More resilient
A day in this job
- Mostly human
Write press releases or other media communications to promote clients.
- Task
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Task
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
The tasks we can read here lean on people, judgment, or hands-on work. The AI risk number is still this job’s rank against other occupations.
Core tasks
- 01Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- 02Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- 03Post and update content on the company's Web site and social media outlets.
- 04Write press releases or other media communications to promote clients.
- 05Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- 06Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
Model drivers (O*NET 1–5)
- Repeating same tasks2.36
- Degree of automation2.14
- Time sitting3.90
- Originality (ability)3.75
- Conflict situations3.14
- Hands-on objects/tools1.73
- Outdoors / weather1.86
- Disease exposure1.10
- Decision freedom3.81
Top abilities
- Oral Comprehension4.25
- Oral Expression4.12
- Written Expression4.00
- Speech Recognition4.00
- Speech Clarity4.00
- Written Comprehension3.88
- Problem Sensitivity3.88
- Deductive Reasoning3.88
Essential skills
- Reading Comprehension4.00
- Active Listening4.12
- Writing4.00
- Speaking4.12
- Mathematics2.00
- Science1.50
- Critical Thinking3.88
- Active Learning3.38
- Learning Strategies2.88
- Monitoring3.00
CIP matches
Schools offering related programs
12 of 80 shown
Earnings are College Scorecard medians for that program, 1 and 2 years after completion. A dash means the Department suppressed the cell or the campus is not in the field file.
| Institution | Program | Tuition | Admit | Grad 6-yr | Earnings |
|---|---|---|---|---|---|
Columbia University in the City of New York New York, NY · Private nonprofit | Communication, General 09.0100 | $68,200 | 4% | 96% | 1 yr $92,885 2 yr $101,406 Master's · CIP 09.01 |
Georgetown University Washington, DC · Private nonprofit | Public Relations, Advertising, and Applied Communication 09.0900 | $65,400 | 12% | 95% | 1 yr $75,795 2 yr $73,272 Master's · CIP 09.09 |
Stanford University Stanford, CA · Private nonprofit | Communication, General 09.0100 | $62,400 | 4% | 96% | 1 yr $62,012 2 yr $81,702 Master's · CIP 09.01 |
The University of Texas at Dallas Richardson, TX · Public | Communication, General 09.0100 | $14,600 | 65% | 73% | 1 yr $56,563 2 yr — Master's · CIP 09.01 |
New York University New York, NY · Private nonprofit | Communication, General 09.0100 | $60,400 | 12% | 88% | 1 yr $53,358 2 yr $45,037 Bachelor's · CIP 09.01 |
University of California-Los Angeles Los Angeles, CA · Public | Communication, General 09.0100 | $13,800 | 9% | 92% | 1 yr $50,387 2 yr $47,473 Bachelor's · CIP 09.01 |
Northeastern University Boston, MA · Private nonprofit | Communication, General 09.0100 | $63,200 | 7% | 91% | 1 yr $50,105 2 yr $46,940 Bachelor's · CIP 09.01 |
University of Florida Gainesville, FL · Public | Communication, General 09.0100 | $6,400 | 23% | 89% | 1 yr $49,700 2 yr $51,899 Master's · CIP 09.01 |
Howard University Washington, DC · Private nonprofit | Communication, General 09.0100 | $33,200 | 53% | 65% | 1 yr $48,823 2 yr $37,568 Bachelor's · CIP 09.01 |
University of Michigan-Ann Arbor Ann Arbor, MI · Public | Communication, General 09.0100 | $17,700 | 18% | 93% | 1 yr $47,877 2 yr $47,473 Bachelor's · CIP 09.01 |
City Colleges of Chicago-Wilbur Wright College Chicago, IL · Public | Communication, General 09.0100 | $4,600 | 100% | 27% | 1 yr $45,383 2 yr $48,041 Bachelor's · CIP 09.01 |
University of Southern California Los Angeles, CA · Private nonprofit | Communication, General 09.0100 | $68,200 | 12% | 92% | 1 yr $44,921 2 yr $44,046 Bachelor's · CIP 09.01 |