Occupations/41-1011.00

First-Line Supervisors of Retail Sales Workers

Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.

High school

Usually a high school diploma, plus some experience or short training.

AI automation risk

36%

More resilient

Human characteristics

67%

Strong human-characteristic mix

Task orientation

49%

Mixed exposure

A day in this job

  • Mostly routine

    Monitor sales activities to ensure that customers receive satisfactory service and quality goods.

  • Task

    Provide customer service by greeting and assisting customers and responding to customer inquiries and complaints.

  • Task

    Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.

The tasks we can read here lean routine. That sits next to the AI risk rank — it is not a forecast that the job disappears.

Core tasks

  1. 01Provide customer service by greeting and assisting customers and responding to customer inquiries and complaints.
  2. 02Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.
  3. 03Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised.
  4. 04Monitor sales activities to ensure that customers receive satisfactory service and quality goods.
  5. 05Instruct staff on how to handle difficult and complicated sales.
  6. 06Assign employees to specific duties.

Model drivers (O*NET 1–5)

  • Repeating same tasks3.59
  • Degree of automation1.95
  • Time sitting2.31
  • Originality (ability)3.00
  • Conflict situations3.55
  • Hands-on objects/tools3.49
  • Outdoors / weather2.05
  • Disease exposure1.38
  • Decision freedom4.30

Top abilities

  • Speech Clarity3.88
  • Oral Expression3.88
  • Oral Comprehension3.88
  • Speech Recognition3.75
  • Problem Sensitivity3.25
  • Near Vision3.12
  • Information Ordering3.12
  • Deductive Reasoning3.12

Essential skills

  • Reading Comprehension3.00
  • Active Listening3.88
  • Writing3.00
  • Speaking3.75
  • Mathematics2.75
  • Science1.00
  • Critical Thinking3.50
  • Active Learning3.00
  • Learning Strategies3.00
  • Monitoring3.50

CIP matches

01.0608Floriculture/Floristry Operations and Management19.0203Consumer Merchandising/Retailing Management52.0208E-Commerce/Electronic Commerce52.0212Retail Management52.1803Retailing and Retail Operations52.1804Selling Skills and Sales Operations52.1899General Merchandising, Sales, and Related Marketing Operations, Other52.1909Special Products Marketing Operations

Schools offering related programs

12 of 87 shown

Earnings are College Scorecard medians for that program, 1 and 2 years after completion. A dash means the Department suppressed the cell or the campus is not in the field file.

InstitutionProgramTuitionAdmitGrad 6-yrEarnings

Stanford University

Stanford, CA · Private nonprofit

E-Commerce/Electronic Commerce

52.0208

$62,4004%96%

1 yr $166,516

2 yr $163,337

Master's · CIP 52.02

Columbia University in the City of New York

New York, NY · Private nonprofit

E-Commerce/Electronic Commerce

52.0208

$68,2004%96%

1 yr $166,356

2 yr $170,426

Master's · CIP 52.02

City Colleges of Chicago-Wilbur Wright College

Chicago, IL · Public

E-Commerce/Electronic Commerce

52.0208

$4,600100%27%

1 yr $160,423

2 yr $189,565

Master's · CIP 52.02

University of California-San Diego

La Jolla, CA · Public

E-Commerce/Electronic Commerce

52.0208

$15,20024%87%

1 yr $150,453

2 yr $143,744

Master's · CIP 52.02

New York University

New York, NY · Private nonprofit

E-Commerce/Electronic Commerce

52.0208

$60,40012%88%

1 yr $150,006

2 yr $145,543

Master's · CIP 52.02

Massachusetts Institute of Technology

Cambridge, MA · Private nonprofit

E-Commerce/Electronic Commerce

52.0208

$60,1004%96%

1 yr $88,639

2 yr $96,183

Master's · CIP 52.02

University of Michigan-Ann Arbor

Ann Arbor, MI · Public

E-Commerce/Electronic Commerce

52.0208

$17,70018%93%

1 yr $87,942

2 yr $83,177

Bachelor's · CIP 52.02

University of North Carolina at Chapel Hill

Chapel Hill, NC · Public

E-Commerce/Electronic Commerce

52.0208

$9,00017%91%

1 yr $76,041

2 yr $73,823

Bachelor's · CIP 52.02

University of California-Los Angeles

Los Angeles, CA · Public

E-Commerce/Electronic Commerce

52.0208

$13,8009%92%

1 yr $73,549

2 yr $81,456

Bachelor's · CIP 52.02

Emory University

Atlanta, GA · Private nonprofit

E-Commerce/Electronic Commerce

52.0208

$60,80011%91%

1 yr $73,112

2 yr $77,283

Bachelor's · CIP 52.02

Georgetown University

Washington, DC · Private nonprofit

E-Commerce/Electronic Commerce

52.0208

$65,40012%95%

1 yr $67,660

2 yr $69,338

Bachelor's · CIP 52.02

The University of Texas at Austin

Austin, TX · Public

E-Commerce/Electronic Commerce

52.0208

$11,70031%88%

1 yr $65,940

2 yr $60,025

Bachelor's · CIP 52.02