Occupations/41-9011.00
Demonstrators and Product Promoters
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Usually a high school diploma, plus some experience or short training.
AI automation risk
46%
Mixed exposure
Human characteristics
43%
Balanced human and task mix
Task orientation
35%
More resilient
A day in this job
- Mostly human
Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- Mostly routine
Sell products being promoted and keep records of sales.
- Mostly human
Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
Split from the wording of these tasks, shown next to the occupation’s AI risk. It is not a separate score for each task, and it is not a forecast that the job disappears.
Core tasks
- 01Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- 02Sell products being promoted and keep records of sales.
- 03Keep areas neat while working and return items to correct locations following demonstrations.
- 04Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- 05Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
- 06Suggest specific product purchases to meet customers' needs.
Model drivers (O*NET 1–5)
- Repeating same tasks2.91
- Degree of automation1.45
- Time sitting1.60
- Originality (ability)2.88
- Conflict situations2.87
- Hands-on objects/tools4.06
- Outdoors / weather1.32
- Disease exposure1.00
- Decision freedom4.04
Top abilities
- Speech Clarity3.88
- Oral Expression3.88
- Oral Comprehension3.88
- Speech Recognition3.75
- Near Vision3.12
- Deductive Reasoning3.12
- Written Expression3.00
- Written Comprehension3.00
Essential skills
- Reading Comprehension3.25
- Active Listening3.88
- Writing3.00
- Speaking3.88
- Mathematics2.12
- Science1.00
- Critical Thinking3.00
- Active Learning2.88
- Learning Strategies2.75
- Monitoring3.00
CIP matches
Schools offering related programs
12 of 22 shown
Earnings are College Scorecard medians for that program, 1 and 2 years after completion. A dash means the Department suppressed the cell or the campus is not in the field file.
| Institution | Program | Tuition | Admit | Grad 6-yr | Earnings |
|---|---|---|---|---|---|
New York University New York, NY · Private nonprofit | Retailing and Retail Operations 52.1803 | $60,400 | 12% | 88% | 1 yr $66,169 2 yr $82,882 Master's · CIP 52.18 |
Purdue University-Main Campus West Lafayette, IN · Public | Retailing and Retail Operations 52.1803 | $10,000 | 53% | 83% | 1 yr $56,351 2 yr $51,750 Bachelor's · CIP 52.18 |
University of Wisconsin-Madison Madison, WI · Public | Retailing and Retail Operations 52.1803 | $11,200 | 49% | 89% | 1 yr $51,960 2 yr $50,439 Bachelor's · CIP 52.18 |
Houston Community College Houston, TX · Public | Retailing and Retail Operations 52.1803 | $4,300 | 100% | 24% | 1 yr $49,258 2 yr $49,358 Bachelor's · CIP 52.18 |
Saint Paul College St. Paul, MN · Public | Retailing and Retail Operations 52.1803 | $6,100 | 100% | 29% | 1 yr $29,685 2 yr — Associate · CIP 52.18 |
Minnesota State University Moorhead Moorhead, MN · Public | Retailing and Retail Operations 52.1803 | $9,800 | 71% | 61% | 1 yr — 2 yr — Certificate · CIP 52.18 |
Hamline University St. Paul, MN · Private nonprofit | Retailing and Retail Operations 52.1803 | $48,200 | 81% | 71% | 1 yr — 2 yr — Not reported |
Rochester Community and Technical College Rochester, MN · Public | Retailing and Retail Operations 52.1803 | $6,200 | 100% | 33% | 1 yr — 2 yr — Not reported |
Ridgewater College Willmar, MN · Public | Retailing and Retail Operations 52.1803 | $6,100 | 100% | 36% | 1 yr — 2 yr — Not reported |
North Hennepin Community College Brooklyn Park, MN · Public | Retailing and Retail Operations 52.1803 | $5,900 | 100% | 31% | 1 yr — 2 yr — Not reported |
Iowa State University Ames, IA · Public | Retailing and Retail Operations 52.1803 | $10,400 | 90% | 77% | 1 yr — 2 yr — Not reported |
North Dakota State University Fargo, ND · Public | Retailing and Retail Operations 52.1803 | $10,900 | 96% | 68% | 1 yr — 2 yr — Bachelor's · CIP 52.18 |